About ArborMatch

Built by tree people, for tree people.

ArborMatch is a done-for-you growth partner for tree service owners: you run the crews, we run everything else.

See if your town is still open → How it works

15 yrs

marketing tree & arborist businesses

Multi-state

real markets, real owners

Tree-only

we don't dabble in other trades

Our software

a proprietary system we built

Why we exist

The game got rigged against the local guy.

You're the one up in the tree. But somewhere along the way, getting found online stopped being about who does good work and started being about who games the system best. Here's who's been taking your jobs.

The big nationals

Out-of-town companies with deep ad budgets buy the top of Google in your market, then route the calls anywhere. You can't outspend them — and you shouldn't have to.

The directories

They rank themselves above you, then charge you to appear on a list with ten of your competitors. You're held hostage on a page you don't control.

The fake lead-gen sites

Run by people who've never touched a chainsaw. They capture your customer, then sell that same lead back to you — and to three other crews across town.

Where it started

32 years in. He'd seen every way the game cheats you.

One owner's road — from a broken website to a system that runs itself. Scroll it.

Years 1–10 · On his own

Great work. Invisible business.

Three decades ago he started swinging a saw. For the first ten years his whole online presence was a broken website with no navigation — a dead end nobody could use.

The agency · Ripped off

Billed monthly. Delivered nothing.

So he hired a marketing agency. They took his money every month and gave back next to nothing. First lesson in how this industry treats the working owner.

Lead-gen · Paying for scraps

The same lead, sold four times.

Burned, he started buying leads. Then he saw what he was really paying for: the lead-gen sites sold the exact same job to him and three other crews. Everybody racing to one phone — customers irritated before he ever showed up.

Adding insult

They even took his reviews.

After he did the work — the removal, the cleanup, the right way — the lead-gen funnel redirected those reviews to itself. He did the job. They kept the credit.

Rock bottom

Years of good work — nothing to show.

His Google Business Profile got suspended. No reviews, no map, no pipeline. Decades in the trade and he was back at square one, holding nothing.

The turn · We took it on

No template. No walk-away.

That's where we came in. We didn't slap on a website and disappear — we took the whole thing on and went to work.

Research · cross-state & national

Tested at a scale no single shop could.

We ran research and live tests across states and markets — nationally — learning exactly what makes tree work get found and booked, instead of guessing.

2022 · The breakthrough

Our proprietary system.

It all came together into one system — software plus method — that keeps every piece of a tree business working together. Built on 15 years and thousands of tests, tree-care only.

Right now · Working in the background

It's already running — as you read this.

While you're on this page, that system is out there for our partners: finding and working real jobs on their behalf, around the clock. That's not a directory. That's not lead-gen. That's ArborMatch — the way.

What we actually are

Not a tool. Not a list. A partnership.

Plenty of companies will sell you software and wish you luck. We're not that. You sign up, and we take over the entire digital side of your business — getting found, answering, booking, following up, and expanding — backed by teams of real people, the latest AI models, and experts who track the trends so you never have to.

What we're not

The stuff that burned you

✕A directory that ranks itself above you and rents you a spot.
✕"Just another AI marketing app" you're left to figure out alone.
✕An agency that bills monthly whether the phone rings or not.
✕A lead-gen site selling your customer to four crews at once.

What we are

The thing you actually wanted

✓A growth partner that runs everything digital, end to end.
✓A proprietary system built over 15 years, tree-care only.
✓Exclusive territory — one tree service per town.
✓Real people and real experts on your side, not a login.

No games, no fine print surprises

How the partnership actually works.

We built the money side to feel fair to a working owner. You shouldn't pay a retainer to a marketing company that hasn't earned it yet.

No monthly fee. No per-lead fee.

Your bill for tools, software, and marketing services drops to zero — we cover the whole stack. The only thing upfront is a refundable onboarding deposit.

15% of new-customer revenue, 12 months.

We earn when you earn. It's 15% of revenue from the new customers we bring you, for 12 months each — never lifetime, never on the customers you already had.

One partner per town.

Your territory is locked and exclusive. We will never put a competing tree service in your market. When a town is taken, it's closed.

Money-back performance standard.

We stand behind the work. But we don't guarantee specific rankings, revenue, or lead volume — and we'll never quote you a number as a promise.

You keep doing the actual tree work — the removals, the stump grinding, the storm calls, the climbing. We never claim to do the labor. We run everything else.

Bigger than one business

A national network of real arborists.

When you join, you're not just a customer — you're part of a group of verified-real tree services. And a group has weight a single shop never could.

Stand apart from the fakes

Be recognized as a real, verified tree service — clearly separate from lead-gen sites and operators who've never done the work.

Strength in numbers

Collectively, real arborists can push to change the rules, fees, and red tape that drain local tree services. Less stress. Less cost. Fewer headaches that have nothing to do with cutting trees.

A voice that's heard

You get a seat in the group — owner-to-owner, deciding what matters instead of having it decided for you.

Who we work with

Real, licensed providers. Nobody else.

We protect the network by being selective. Seats are limited by area, and we won't put two competitors in one market.

A fit if

✓You're a local, licensed tree service — a real arborist who does the work.
✓You're accredited where the job calls for it and you run things by the book.
✓You're new or established — and ready to follow a tested playbook.
✓You're coachable and want a partner, not just a vendor.

Not a fit if

✕You're a lead-gen site or middleman, not a provider.
✕You're operating unlicensed.
✕You won't follow a proven system.
✕You're a franchise or already have an in-house marketing department.

The number we keep coming back to

$5M+

in tree work driven — built on 15 years, across multiple states, for real tree service owners.

Straight answers

Questions owners ask us first.

Is ArborMatch a directory?

No. A directory ranks itself above you and charges you to show up. We build and run the whole digital side of your business so the work comes to you directly — not through a middleman selling your customer back to you.

Who is ArborMatch for?

Real, licensed tree service owners — new or established — who do the actual work and are ready to follow a proven system. It's not for lead-gen sites, unlicensed operators, franchises, or companies that already have an in-house marketing department.

How does ArborMatch make money?

No monthly fee and no per-lead fee. The only upfront cost is a refundable onboarding deposit. After that, we take 15% of new-customer revenue for 12 months per customer — never lifetime, never on your existing customers.

Does ArborMatch guarantee results?

We hold a money-back performance standard, but we don't guarantee specific rankings, revenue, or lead volume. Any worked numbers we show are illustrative projections, not promises.

Can two crews in the same town both join as partners?

No. Partnership is exclusive — one tree service per town or market. Once a territory is taken, it's closed to competitors. That's why we tell owners to check their town early.

One step

See if your town is still open.

We take one tree service per market. Check your town and join the founding-partner waitlist — no pressure, no obligation.

Check your town →

Founding partners · Limited slots · You run the crews. We run everything else.